Nigeria plays important roles in the overall socio-economic development of the entire African continent, including entrepreneurial activities. There is a less focus on the immersion of women and youths in playing participatory roles in digital entrepreneurship and digital technology innovation in order to boost the economic growth of the country. The primary objective of this study is to explore women and youths’ immersion, specifically in connection with digital entrepreneurship and digital technology innovation, for the purpose of fostering the growth of the economy. The methodology employed in this study is Critical Content Analysis (CCA) of cursory literature as an integral part of the qualitative method. The literature was sourced through different databases, such as library sources, journals, and the core collection of Web of Science (WOS), and the collections of studies used for analysis were between 2018 and 2023. The results demonstrated that small and medium enterprises (SMEs) play significant roles in digital entrepreneurship activities in the country. In addition, there are various entrepreneurship programmes in the country, such as the Youth Entrepreneurship Development Programme (YEDP), and there is awareness of the effectiveness and efficiency of digital entrepreneurship. In addition, the result further established that the use of digital technology is an important innovation for the success of digital entrepreneurship in the country. The study further indicated that five factors of women and youths’ immersion in entrepreneurship (perception and opportunities, business performance, digital adoption, skill acquisition, and enabling environment) can boost the growth of the economy in the country. In conclusion, the knowledge and skills of entrepreneurs are major drivers of wealth and job creations, with women and youths playing an active role in the overall entrepreneurship programmes. It is suggested that the stakeholders and actors in entrepreneurship should collaborate to foster the participation of women and youths in entrepreneurship programmes in the country.

As a public opinion position to convey the spirit of the Party Central Committee and national policies, the Integrated Media Center plays a vital role in publicity work. However, there are also some problems in the process that hinder further development. The integrated media center has the advantages of understanding the direction of publicity, familiar with the local economic and cultural development, and mastering the production of short videos. If the integrated media assists in the production and promotion of short videos, it will have better publicity effects. This article analyzes the problems in the promotion process of short videos for rural users, in order to establish effective working ideas for the media center and promote local cultural inheritance and innovation.

The development of the times and the progress of society have put forward new requirements for the conduct of party building work. Only by adhering to innovative ideas, continuously adjusting and scientifically planning the mode of party building work, can a new and systematic guidance system for party building be constructed, so that the conduct of party building work in universities presents a new development state and mode. Based on the influence of the information technology environment and the guidance of the spirit of the 20th National Congress, this article explores and analyzes the innovative reform of party building work in universities in the new era. From different perspectives such as introducing advanced technology and innovative party building work concepts, it systematically explores the innovative planning measures for party building work, striving to build a new organizational system for party building in universities, and scientifically optimize the value and effectiveness of party building work in universities.

With the continuous development of science and technology, network technology has been applied to various fields, and the education model of universities has also made innovations with the application of network technology. In ideological and political education in universities, influenced by traditional educational models and other factors, the quality of education is uneven, and the learning effectiveness of students needs to be improved. Therefore, integrating network technology and innovating teaching methods in ideological and political education in universities is very important. Conducting online ideological and political education in universities can enhance students' interest in learning, while also helping them develop good moral qualities and providing assistance for their future development. This article focuses on the research goal of ideological and political education models in universities, exploring the importance and methods of integrating online ideological and political education in universities, hoping to provide some help for relevant universities.

Entering the era of knowledge economy, various academic researches are blossoming under the social environment of double creation, but looking at the disputes of intellectual property cases in recent years, most of them happen in the college students group, the reasons for this phenomenon can be summarized as the blurring of the intellectual property education program, the system is too traditional and conservative, and the teaching concept is thin and so on. In view of this phenomenon, the author proposes to cultivate the intellectual property education of university students in the mode of "three constructions", so as to stimulate the vigor of social innovation and provide theoretical support for the scientific and technological research of university students.

Through the research on the communication mode of rural youth e-commerce, the paper puts forward that there are some advantages and many problems in the e-commerce engaged in.