This study aims to have a more diversified view of the online visibility through attempting to evaluate the effectiveness of various SEO strategies in placing on website in search engine result. This research involves 400 respondents where it checks how keywords as one of the SEO strategies affect website ranking as well as technical SEO and off-page strategies. The appropriateness of the relevant keyword, as the result shows, there is a significant connection with the website ranking, closely trailing the importance of technical SEO in positioning the website on the first page, exerting a pronounced impact. While off-page strategies are the third most dazzling one: a significant degree of its residence/impact on website ranking. This research is a significant contribution to the field of digital marketing and its literature as it delivers an in-depth understanding on the major factors that affects online visibility and website ranking.

Regional differentiation in the Russian Federation is considered to be high in terms of gross regional product (GRP) per capita level, growth rate, and other indicators. Inefficient use of region-specific spaces entails redistribution processes in order to maximize positive agglomeration effects throughout the country. These encompass economic restructuring based on production value-added chain extension and expanding inter-regional collaborative linkages. Besides, it is vital to assess the opportunities of individual Russian territories for participation therein. The research goal is to develop a scientifically based methodology to determine promising sectoral composition of the regional economies and that of spatial interactions. Such methodology would consider the feasibility of combining “smart” industrial specializations, regional resource potential, prevailing contradictions in the economic, innovative, and technological development of the country’s internal space. The proposed methodological approach opens the way to exploit the existing regional economic potential to the full, firstly, via establishing sectoral priorities of the region regarding the regulatory factors for the territorial capital to have a major effect on the increased potential GRP level; secondly, through benchmarking performance of the available development reserves within leading regions from homogeneous groups having similar characteristics and factor potentials; thirdly, via developing inter-regional integration prospects in terms of regional potential redistribution to ensure growth in potential gross domestic product. An extensive analytical and applied investigation of the proposed methodological approach was carried out from 2014 to 2020. Diversified estimates were obtained for a wide range of indicators due to evidences from 85 Russian regions and 13 types of economic activity. Such an integrated approach allows revealing actual imbalances and barriers that impede regional development, ensures the efficient use of production factors, and enables to trace ways to implement transformation policies and design effective regulatory mechanisms. The results provide arguments in favor of strengthening inter-regional connectivity and supporting inter-regional cooperation. This insight not only contributes to the academic discourse on complex development of a territory but also holds practical implications for policymakers and regional planners aimed at ensuring comprehensiveness and robustness of the evaluation supporting the decision-making process.

This article presents a comprehensive analysis and strategic framework for enhancing social welfare in Kazakhstan through the adoption of international social security standards. This article aims to formulate scientific and practical recommendations for enhancing the legal framework governing Kazakhstan’s social security system. It posits that integrating international social protection standards is pivotal for refining national legislation and charting future developmental courses. Employing a novel methodology, this study analyzes key documents from the International Labour Organization (ILO), the United Nations, the Commonwealth of Independent States (CIS), and the Eurasian Economic Union (EAEU). It also examines efforts to assimilate these international norms into Kazakhstan’s social security laws. The investigation reveals a stagnation in the evolution of the nation’s social sector, marked by a dearth of innovative ideas and initiatives to elevate the subpar social security standards. The adoption of international social standards emerges as a catalyst for rejuvenating the national social sphere, aiming to elevate the Kazakhstani social protection system to meet global benchmarks. This research outlines the pathways for Kazakhstan’s ratification of and accession to key social protection instruments and offers expert recommendations to support this endeavor. The conclusions and recommendations developed are poised for application in legislative reforms, aiming to amend and enhance existing laws to foster a more robust and inclusive social security framework. The findings suggest that the adoption of international social security standards not only contributes to the improvement of individual lives but also fosters social cohesion and economic stability. The article concludes with tailored recommendations for Kazakhstan, highlighting the role of stakeholder engagement, phased implementation, and continuous evaluation in the successful integration of global social security norms. This research contributes to the ongoing discourse on social security reform, offering a valuable perspective for scholars, policymakers, and practitioners involved in social welfare enhancement efforts in Kazakhstan and similar contexts.

The Moroccan economy has undergone significant structural changes since the 1980s. Attracting Foreign Direct Investment (FDI) has been a key strategy for the country’s economic growth and development, particularly in some specific high value-added sectors, such as the automotive supply industry. This paper uses the results of a survey to examine the reasons why multinational enterprises (MNEs) in the automotive supply sector set up in Morocco. Our findings show that proximity to Europe and labor costs and skills are the most important considerations for investing in this sector in Morocco. However, some institutional issues are still of concern to these MNEs.

Purpose: This study aimed to explore the perception types of workplace spirituality among nurses. Method: To achieve this, Q methodology was applied, selecting 34 Q samples from a total of 102 Q statements extracted. The Q samples were distributed among 40 nurses and categorized into a normal distribution. A 9-point scale was used for measurement, and the data were analyzed using the pc-QUANL program. Results: The four types identified were ‘reflective type’, ‘nursing-oriented type’, ‘relationship-oriented type’, and ‘spirituality-oriented type’. Conclusion: The four types derived in this study classify nurses’ perceptions of workplace spirituality for establishing a nurse’s workplace spirituality that provides integrated nursing care. This categorization can serve as foundational information when planning workplace spirituality programs, considering each type’s characteristics.

The competencies of public health professionals serve as the cornerstone for curriculum development ensuring that educational programs are pertinent efficient and attuned to the requirements of both the public health workforce and the communities they serve. This study endeavors to investigate the knowledge competency of public health professionals in Thailand with the intention of refining the suitability of knowledge competency for curriculum development tailored to the needs of public health professionals in Thailand. Employing a qualitative study, the study conducted semi-structured interviews with 17 university lecturers in public health programs in Northeastern Thailand. The data collected were transcribed and analyzed using content analysis. The findings elucidate that the lecturers articulated a core knowledge content pertinent to public health professionals in Thailand delineated across five principal themes and thirteen subjects within the public health curriculum. These themes encompassed: 1) Epidemiology and disease prevention (comprising two subjects), 2) Health promotion and community health (comprising four subjects), 3) Research methods in public health and biostatistics (comprising two subjects), 4) Public health administration, health system, and laws (comprising three subjects), and 5) Environmental health and occupational health and safety (comprising two subjects). Subsequently, this study scrutinized five core courses to formulate a model curriculum for public health. The proposed model curriculum is intended for application in both planning and the development of the public health workforce, fostering interdisciplinary learning and nurturing public health professionals rooted in the authentic context of Thailand.

This study explores the potential of digital preservation in the documentation of colonial cultural heritage in Egypt. It also explores the stories behind historical wars to revive these sites and attract different segments of visitors. Documentation of these sites should enhance Egyptian colonial cultural heritage sites, which include battlefields, war memorials, commanders’ palaces, assassination and murder spots, cemeteries, and mausoleums. The purpose of this study was fulfilled through field visits supplemented with in-depth interviews with experts on colonial heritage sites in Egypt. The findings showed that technology could play a key role in implementing the storytelling documentation and interpretation of colonial history and its relevant events at the Egyptian sites. However, to date, these sites have not made the best use of technology for digital preservation and documentation due to many challenges. The study recommends that decision-makers should integrate technological innovation, which can revitalize the communities built on the ruins of colonialism and revive the heritage of popular resistance. Technological innovation could be implemented not only in digital preservation and documentation but also in service and marketing of these colonial heritage sites.

In order to meet the Sustainable Development Goals (SDGs) of the United Nations and address the growing global concern for ecologically responsible activities, this study examines the role that French financial institutions play in financing a green future and promoting sustainable development (SD). Through semi-structured interviews with twelve participants from banks and Fintech companies, the research investigates their familiarity with green financing commitments to international organizations and associations, their views on the growth potential of green finance, and the provision of green finance products. Additionally, it explores the connection between green finance and its positive influence on SD. Data analysis was performed using NVivo 12. The findings highlight a strong commitment to green finance and sustainable practices among these institutions, emphasizing the significance of integration and utilization of green finance products across various sectors. This research emphasizes the crucial role of financial institutions in France in driving a greener and more sustainable future through green finance.